Priority Identification for Improving Product Quality as Marketing Strategy
نویسندگان
چکیده
منابع مشابه
Stealth marketing as a strategy
Marketing in the new millennium continues to present challenges and opportunities for organizations. The new consumer who is emerging today is becoming savvier about demanding greater quality in products and services, and placing greater emphasis upon receiving value for his or her money. As customers continue to demonstrate higher levels of price awareness and price sensitivity, and exhibit li...
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ژورنال
عنوان ژورنال: American Journal of Theoretical and Applied Business
سال: 2018
ISSN: 2469-7834
DOI: 10.11648/j.ajtab.20180402.11